Indian Beauty Influencers Who Are Changing Jewellery Trends

If you scroll Instagram or watch a YouTube haul, you’ll notice a pattern: a handful of Indian beauty influencers are constantly showcasing new gold chains, nose pins, and statement bangles. Their posts don’t just get likes; they drive real‑world sales for brands like RH Jewellers. Let’s break down why these creators matter and which ones you should keep on your radar.

Why influencers matter for jewellery lovers

First off, influencers act like personal shoppers. When a trusted creator pairs a simple gold ear stud with a bright saree, you instantly see how to wear it yourself. This visual guidance shortens the decision‑making process and boosts confidence in buying online.

Second, they tap into regional tastes. An influencer from Jaipur might champion Kundan sets, while someone based in Mumbai leans toward sleek, modern gold chains. By following a mix, you get a well‑rounded view of what’s hot across India’s diverse markets.

Third, they provide honest reviews. Most top creators test the quality of hallmarks, discuss weight, and even share quick magnet tests. Those details help you avoid cheap imitations and pick pieces that truly last.

Top Indian beauty influencers to watch

Shreya Shah – Known for her vibrant bridal looks, Shreya often showcases traditional mangalsutra designs and how to style them with contemporary outfits. Her followers love the detailed breakdown of gold purity (like the 875 stamp) and where to verify BIS hallmarks.

Aarav Malhotra – A male fashion influencer who focuses on minimalist gold chains and cuff bracelets. He frequently posts side‑by‑side price comparisons, making it easy to see which pieces hold resale value.

Riya Patel – A makeup guru turned jewellery enthusiast. Riya’s “gold‑and‑glam” videos pair bold lipstick shades with matching gold hue recommendations, helping viewers pick colors that complement their jewellery.

Following these creators gives you a blend of traditional wisdom and modern styling tips. They also tag retailers, so you can click straight to the product page on RH Jewellers and see exact pricing.

Beyond the big names, look for micro‑influencers in niche communities—like those who specialize in black bangles or Panna‑inspired emerald pieces. Their audience size may be smaller, but the engagement is often higher, meaning you get more genuine feedback.

When you decide to buy, use the influencer’s tips: check the hallmark, verify the weight, and ask about return policies. A quick magnet test can reveal whether a gold piece is solid or merely plated.

Remember, trends move fast, but quality jewellery lasts a lifetime. Let Indian beauty influencers guide you toward pieces that are both stylish now and valuable later.

Ready to upgrade your collection? Browse the latest arrivals on RH Jewellers, filter by the designs your favorite creators recommend, and enjoy a shopping experience that feels personal, informed, and truly Indian.