Gold jewellery never goes out of style, but picking the right piece can feel tricky. Whether you’re after a classic gold chain, a festive set of bangles, or a modern gold pendant, knowing a few basics saves time and money.
In India, gold purity is shown on a stamp called a hallmark. The most common marks are 22K (916), 21K (875), and 18K (750). A 22K piece is almost pure gold, while 18K mixes gold with other metals for extra strength. Look for the BIS (Bureau of Indian Standards) logo and the numeric purity code. If you see "875", that means 21K gold – a solid choice for everyday wear because it’s tough enough for daily use.
Never rely only on the look of the metal. A quick magnet test can help: real gold won’t be attracted to a magnet. If the piece sticks, it probably has a lot of iron or steel plating.
Gold comes in many forms – chains, rings, earrings, bangles, and even nose pins. Match the style to how often you’ll wear it. Thin chains or simple studs work great for office days, while heavy bangles or intricate necklaces shine at weddings and festivals.
Think about colour pairings, too. Gold pairs nicely with deep reds, emerald greens, and royal blues. If you love a pop of contrast, try a gold necklace with a black dress – the dark backdrop makes the gold sparkle even more.
For a modern twist, look for mixed‑metal designs that blend gold with silver or rose gold. These pieces feel fresh without abandoning the classic warm glow.
Gold prices move with market trends, but there are seasonal patterns in India. Historically, March and April – around the festival season – see a dip in demand, which can lower prices. Buying during these months often means you pay a bit less than during the wedding rush in October and November.
Keep an eye on the RBI’s daily gold price updates. A small drop of 1‑2% can translate into noticeable savings on a big purchase.
Gold is durable, but it can still lose its shine. Clean it with warm, soapy water and a soft brush. For stubborn tarnish, a little toothpaste on a soft cloth works well – just rinse thoroughly afterward.
Avoid exposing gold to harsh chemicals like chlorine or perfume. When you’re not wearing a piece, store it in a soft pouch or a separate compartment of a jewellery box to prevent scratches.
If you own antique or heirloom gold items, consider a professional cleaning once a year. It helps keep the metal bright and preserves any delicate stone settings.
Shop at reputable retailers that provide a clear return policy and a detailed certificate of purity. Ask for a weight certificate; gold is sold by weight, so knowing the exact grams helps you compare prices.
Don’t be shy about negotiating. Many shops have a small margin they’re willing to trim, especially if you’re buying multiple pieces.
Finally, trust your gut. If a deal feels too good to be true, walk away and look elsewhere. Your gold jewellery should feel like an investment in style and lasting value.
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